Thursday, December 5, 2013

Hello Sandwich x Martha Stewart Crafts Christmas Exhibition at ISETAN!

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Hello Sandwiches!

Oh, dear! It's been a long time in between posts. If you follow my little instagram you might have noticed I've been crafting away for my company getting ready for an exhibition we installed this morning. My day started at 4:16am! Goodness, I thought I was about to take off on a jetstar flight as I left the house at 5:20 when it was still pitch black. I met my company co-workers at the staff entrance of Isetan at 6am. We unloaded the van onto a cage trolley and headed up through the goods entrance. I don't think I ever thought I'd find myself sitting in a pile of bubble wrap, surrounded by tinsel and boxes, setting up an exhibition in a Japanese department store. Even being in a Japanese department store after hours was pretty fun. It's everyones dream as a kid, right, to be stuck in a shopping mall overnight. Sleep on the beds, play with the toys, try on the clothes. And so there I was, with my little 'Ebony' ISETAN staff badge, installing an exhibition of my craft items next to a giant version of the Hello Sandwich logo printed on the wall.

If you're in Tokyo, please come along to the Martha Stewart Crafts/マーサスチュワートクラフト and Hello Sandwich 'Making of Christmas' exhibition at ISETAN department store in Shinjuku. It's on until 25th December and I'll be hosting demonstrations every Tuesday, Thursday, Saturday and Sunday from 14:00 - 19:00. It's on the 2F.

伊勢丹新宿店本館2F イセタンガールにて
Martha Stewart Crafts × Hello Sandwichの

期間中 Hello Sandwichによる

場所 伊勢丹新宿店 本館2F イセタンガール
開催期間 12月4日 ~12月25日

時間 14時~19時

Love Love

Hello Sandwich

P.S. Here is a little video.


  1. When I saw this fantastic display on Instagram my eyes turned into little hearts! <3 xoxo

    1. Nawww thanks Sarah! That's so sweet of you! xoxo

  2. What a beautiful colour-explotion!!

    1. Thank you so much! That's a lovely comment! xoxo

  3. That's wonderful that people get to see your display. I also had that fantasy when I was little of being in a store after hours and getting to play with everything.

    1. Thank you Carlyn! ha ha yes, me too! :)

  4. Love the colours & the pretty crafts. Wish I was in Japan.

    1. Thank you so much Angeline! Please come to Tokyo soon!

  5. I really love your blog! I saw your german craft book today and now it is on my wishlist for christmas :)! you could be really proud of everything you reached!
    Love, Marie