Saturday, December 12, 2009

Studio Toogood

Photographs by Tom Mannion

Goodness me I am so excited to show you this! I have been waiting until these images came out of embargo. Now I can share with you the amazing work of Studio Toogood.

The Hatch is a pop-up installation and architectural eatery designed for London Design Festival 2009.

'Inspired by the colours and patterns of 20th-century art and architecture, the studio devised a series of giant, hand-painted building blocks covered in Formica laminate. Visitors were encouraged to sit on - and interact with - these sculptural elements.

In the dining area, guests had a go at constructing their own mini modernist building, either by copying one of the templates provided by The Modern House or experimenting with their own design.

Conceptual food designers Arabeschi di Latte ran an interactive food bar that played on the primary element of creation, the egg. Diners were invited to choose from a variety of Italian egg-based dishes, and given a 'kit' with which to prepare it. Each dish was then added to an ever-evolving recipe collection, and those wishing to share their recipe had the opportunity of running their own egg 'workshop'.

See more here, here or even here when I did a small mention about Arabeschi di Latte in my 2008 Tokyo Design Report.

Amazing huh? I want to live in a house like that - it reminds me of David Hockney's stage sets.

Love Love
Hello Sandwich


  1. Toogood. You can say that again. This is my first experience with your blog, and you're dazzling me already. The triangular pink archway and the girls' outfits stand out for me/make me happy. However, the entire room as a whole takes the cake. You really think you could live in it? I imagine it would be a lot like living in a coloring book, or a game of chutes and ladders. Thanks for posting.


  2. Wow, this is really cool. Thanks for posting this.

  3. This is so cool! Feels like a giant toy land to me :)

  4. Just discovered your blog and LOVE it! This post reminds me of this background by Matisse photographed by Cecil Beaton:

  5. Wow - so inspiring - I just discovered your blog too - really enjoying it,
    Thank you!

    hey check this out- i love memphis too!